This week, I sat down with the CEO of a boutique information security consulting shop who is reading the draft of my book. What he shared with me was humbling, but worth sharing.
First, he explained to me, the author, that my book is not really about digital trust. Instead, my book explains, in an entirely new way, how human beings make decisions to trust. Sure, we make trust decisions about digital information, he acknowledged, but the book presents a valuable way of understanding how any decision to trust is made, how information is relied upon to make each decision, and how the rules for making those decisions are far more important than the emotions we often associate with trust.… Read More