On June 30, the eminent columnist for the New York Times, David Brooks, authored a column captioned, “The Evolution of Trust”. I could not be more pleased. Brooks emphasizes how AirBnB and other peer-to-peer business exchanges are succeeding by introducing “a new trust calculus” that enables strangers to develop trust in other strangers that displace the trust which traditional corporate institutions and regulations otherwise strive to sustain.
What Brooks infers, but does not expressly discuss, is that each of these businesses are succeeding by authoring, and enforcing, the rules of engagement. Those rules are published, transparent, and easily monitored. As a result, the companies are proceeding forward without first confronting top-down regulations.
This phenomenon is exactly what my new book … Read More