When Marc Benioff declared in early 2015 that “The digital revolution needs a trust revolution,” I was so excited. But, as time passed, my excitement turned to frustration. I realized several critical questions had not been answered, and the answers were needed for a trust revolution to be launched.
- If we are going to have a revolution, against whom or what are we revolting?
- What weapons and tools will be needed to fight the battles and win the war?
- How will we secure the funding to build the weapons and tools, and pay the human resources, required to do battle?
- How will we measure our success in waging the revolution? How will we know when, or if, we have won