On June 30, the eminent columnist for the New York Times, David Brooks, authored a column captioned, “The Evolution of Trust”. I could not be more pleased. Brooks emphasizes how AirBnB and other peer-to-peer business exchanges are succeeding by introducing “a new trust calculus” that enables strangers to develop trust in other strangers that displace the trust which traditional corporate institutions and regulations otherwise strive to sustain.
What Brooks infers, but does not expressly discuss, is that each of these businesses are succeeding by authoring, and enforcing, the rules of engagement. Those rules are published, transparent, and easily monitored. As a result, the companies are proceeding forward without first confronting top-down regulations.
This phenomenon is exactly what my new book describes—how to build and sustain trust in a digital world for which nation-state (or other governmental) rules simply no longer fit to the borderless quality of commerce. Brooks properly characterizes the outcome as “mechanisms to establish private trust”. I like that description.
But what Brooks does not do is describe how the trust calculus works. That is why I am so excited about the release of my book—not only do I describe my discovery of that calculus, and all of its moving parts, but I also provide you the tools with which to build and calculate trust across any system or marketplace, no matter how simple or complex. the most important tool—the trust prism—is so simple you can draw it out on a dinner napkin!
If you would like to read, and comment, on any chapter of my book before its release, be sure to drop me a request. Already, advance readers—nearly all of whom have a “C” in their title—are asking for the rest. As one wrote, “I am starving right now for the ‘Prism’.”